Strategic Direction
To represent, support and educate the remote and isolated health workforce to promote the development and delivery of safe, high-quality healthcare.
CRANAplus’ Strategic Plan sets our direction for 2026–2031, grounded in our purpose of supporting the rural, remote and isolated health workforce—and translates into clear priorities and actions that strengthen our impact, sustainability and service delivery.
Built around six strategic pillars, the plan focuses on Operational Excellence, Financial Sustainability, Cultural Safety and Cultural Capability, Sector Engagement and Advocacy, Membership Value and Growth, and Quality and Innovation in Service Delivery.
Importantly, our former First Peoples Strategy has been embedded throughout this plan and is now elevated as its own dedicated pillar, reflecting our commitment to Cultural Capability, Cultural Safety and Cultural Responsiveness, and to elevating First Peoples’ voice, partnership and accountability across all we do.
Together, these pillars provide a clear roadmap for how we will deliver meaningful, measurable outcomes for our Members, stakeholders and the communities we serve.
2026–2031
Pillars
Strengthen Membership Value, Retention, Growth and Engagement
- Grow a thriving and connected community through increased value proposition and member retention
- Engage membership through continuous refinement and improved systems
Advance Sector Engagement, Advocacy and Workforce Support
- Elevate the voice and impact of the rural, remote and isolated health workforce
- Support a sustainable workforce through wellbeing, access to services and strengthened workforce pipelines
Embed Cultural Capability, Cultural Safety and Cultural Responsiveness
- Build Cultural Capability, Cultural Safety and Cultural Responsiveness across people, policies and practices
- Centre First Peoples’ voices, support self‑determination and deliver inclusive, effective services
Lead Quality and Innovation in Service Delivery
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Deliver high‑quality, accessible education and workforce support through innovation and technology
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Use data, governance and partnerships to support professional development, wellbeing and practice
Foster Growth and Financial Sustainability
- Strengthen financial foundations through robust systems, governance and accountability
- Diversify revenue streams and partnerships to ensure long‑term organisational sustainability
Drive Operational Excellence
- Align people, systems, governance and culture to strengthen efficiency, agility and resilience
- Embed smart ways of working and strong People & Culture capability to deliver consistent, high‑quality outcomes